M1: Your AI wealth management platform
Your AI wealth management platform
Build long-term wealth at M1. AI-powered fiduciary advice, plus investing, saving, and borrowing. All in one place.
400,000+ clients as of September 2026
M1 Advisory Services, LLC is an SEC-registered investment adviser
M1 Finance LLC is a member of FINRA and SIPC
$14B+ in client assets as of Sept. 2026
What accounts does M1 offer?
Get advice alongside every account.
Invest
Taxable brokerage, retirement and custodial accounts. Your portfolio on M1 is a Pie made of the stocks and ETFs you choose. Build it yourself or let M1 Advisor help you decide.
Earn
Keep uninvested cash available and earning. Money in your M1 High-Yield Cash Account earns 3.35% APY on every dollar.
Borrow
Borrow against your portfolio at 5.90% for investing or for liquidity. Margin is built into brokerage accounts with at least $2,000 in eligible securities.
What financial advice can I get from M1?
M1 Advisor is a fiduciary AI financial advisor available alongside your accounts. Ask in plain language. M1 Advisor answers from your actual positions, balances and rates and shows you the data and the logic behind any recommendation. Ask follow-ups until you’re satisfied.
For illustrative purposes only.
How is M1 Advisor different from a traditional financial advisor?
Traditional financial advisors typically charge around 1% of assets each year and have account minimums. M1 Advisor carries the same legal duty a traditional advisor owes you: a duty of care, a duty of loyalty, disclosure of conflicts of interest, and an audit trail for the guidance it gives. It’s there whenever the question hits, with no appointment needed.
Who makes the decisions?
You do. M1 Advisor gives advice. You decide if you want to take it.
You control your accounts. Unlike traditional wealth managers, M1 keeps you in the driver’s seat. You maintain direct access to all your accounts.
You control what it remembers. Save, edit or delete a memory, or turn memory off entirely. Your financial data stays secure and is not used to train AI models, including third-party AI models.
Enrollment is opt-in. You can cancel the advisory agreement anytime without penalty.
Can I connect accounts I hold elsewhere?
You can. No need to log into different apps to see your entire financial life. Sync your 401(k), your mortgage, your credit cards, and any other external accounts to your balance sheet. And with all your accounts connected, M1 Advisor has the full context to give you more personalized advice.
How is my money protected at M1?
Member SIPC
M1 Finance LLC is a member of SIPC. Securities in your brokerage account are protected up to $500,000. For details, see www.sipc.org.
FDIC insurance through partner banks
Cash in the M1 High-Yield Cash Account becomes eligible for FDIC insurance once it’s swept to partner banks, up to an aggregate total of $4.75 million.
SEC-registered investment adviser
M1 Advisory Services, LLC is the SEC-registered investment adviser responsible for the advice given by M1 Advisor.
What does M1 cost?
M1 Finance LLC doesn’t charge commission, trading or management fees for self-directed brokerage accounts. M1 charges a platform fee of $3/month, which is waived for clients with more than $10,000 on the platform.
M1 Advisor is a free advisory service for M1 clients.*
*Other fees may apply, including regulatory fees, account closure fees and ADR fees. See M1’s fee schedule for the complete list.
Your M1 questions, answered
Can I transfer my existing brokerage account to M1?
Yes. You can do a full or partial brokerage transfer to M1. ACAT transfers (Automated Customer Account Transfer Service) are used for most full and partial brokerage-to-brokerage transfers. They are generally faster and more streamlined (4–7 business days). M1 does not charge an incoming transfer fee.
Can I keep my current holdings, or do I have to rebuild my portfolio as a Pie?
You can keep them. When you transfer a brokerage account to M1, your stocks and ETFs move over as they are.
Can I roll over a 401(k) or an old IRA?
Yes to both. You can roll over employer-sponsored plans like a 401(k), 403(b), or 457 into an M1 IRA anytime, without penalty.
What can’t I do on M1?
M1 is built for long-term investing, so a few things are left out on purpose. There’s no day trading, extended-hours trading, or limit orders. Trades run once or twice a day in scheduled trade windows.
Is M1 Finance a bank?
No. M1 is not a bank. Brokerage and cash accounts are offered by M1 Finance LLC, a member of FINRA and SIPC. Advisory services are offered by M1 Advisory Services, LLC, an SEC-registered investment adviser.
What happens to my money if M1 shuts down?
Your investments stay yours. M1 Finance LLC is a member of SIPC, which protects the securities and cash in your brokerage accounts up to $500,000 (including up to $250,000 in cash) if the firm were to fail. Cash swept to program banks from your High-Yield Cash Account or High-Yield Savings Account is covered by FDIC insurance instead.